Use these on us and on everyone else you shortlist. A provider that cannot answer them precisely is asking you to buy on tone of voice.
1. What has the team actually won, and for whom?
£190m+ in grant funding won by the GrantUp team across hundreds of successful applications, for named clients including SAM AI, AIX Live, ModlaPPE, Boom-Time and Lava Wash, plus companies who ask to stay anonymous. Named case studies with the programme, award size and outcome are published in full.
Case studies and testimonials2. What is the success rate, and how is it measured?
Above 80% on applications GrantUp writes. That figure covers the projects we accepted after screening, not every enquiry, and we publish that definition rather than hiding it. Clients have scored as high as 98% in competitive Innovate UK rounds.
How the number is defined3. Will they turn work away?
Yes. If the competition, technology fit or timing does not stack up, we say so on the first call. Clients cite that honesty more than anything else. A consultancy that accepts every project has a success rate that reflects volume, not skill.
Selective by design4. Who actually writes the bid?
A named lead writer matched to your technology, plus a named second specialist who scores the draft against the published assessment criteria before it goes anywhere near submission. Nothing rests on one person's availability, and the team holds PhD-level research experience across life sciences, deep tech, engineering and digital.
How your bid is staffed5. What does it cost, and what is the downside if we lose?
A fixed fee quoted before any work starts. No equity, no percentage of the award. For qualifying companies a no-win-no-fee option is available. If a bid is unsuccessful we work through assessor feedback line by line and support a resubmission at reduced scope and fee.
Fees explained in full6. How many funders do they genuinely cover?
Innovate UK, UKRI councils, Horizon Europe and the EIC, Eurostars, ESA, ARIA, ATI and UK Defence Innovation. Breadth matters because the right answer is often a different call from the one you arrived with, and a single-programme specialist cannot tell you that.
Live grant directory7. Do they help before you pay anything?
Yes. Book a free funding fit call and we will discuss your eligibility, the competition landscape and whether your project is worth applying for before any fee is mentioned. We also publish a live grants directory, an eligibility checker, an R&D tax relief calculator, the Grant Funding Canvas, a 48-point readiness checklist and sector funding guides, all free and usable without speaking to us.
Book a free consultation8. Can you give us a reference from a company like ours?
We can, and we often do. Once we understand your sector and stage, we are usually able to point you to a similar client we have won funding for who is happy to share how the process worked. Hearing from a founder in a comparable field, with the same funder and a funded outcome, is one of the fastest ways to judge whether a consultancy is the right fit.
Read the case studies